15 Best Ways to Earn Money Through Social Media in 2024

how to make money on social media

Social media was initially introduced to help people connect to friends, family, colleagues, and other like-minded people. Over the years, it has taken up many roles, from being a platform to share information to creating earning opportunities. If the last couple of words excited you, you are at the right place!

How to Make Money Using Social Media – 15 Ways

While scrolling through the feeds, watching videos, and sharing updates about you are all exciting and fun activities, you can easily turn your social media account into an income-generating source. Join us as we explore how to earn money from social media. In addition to exploring different ideas, we shall also identify the earning potential and the best social media platforms to execute the ideas.

1. Start Streaming Games

Gaming is no longer a mere hobby to be enjoyed during free time. It has, in fact, turned into a significant income source. The craze is not just in playing games, like real cash ludo games, Teen Patti, and so on, but is also in watching others. If you possess the skill to play the game like an expert and win, you can stream on your social media accounts.

Your exciting gameplay will help engage your target audience and earn through views, sponsorship, ads, and donations. In case you are wondering, many watch such streams to get entertained and also to learn and upskill their games. Note that you can find money earning games without investment, and start streaming without requiring initial funding.

  • Potential Income: ₹20,000 to ₹1,00,000+ per month
  • Best Platforms: Twitch, YouTube Gaming, Facebook Gaming

Play exciting games on Zupee and get a chance to win cash prizes of up to ₹10 lakhs!

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2. Refer and Earn Program

Refer and earn programs are offered by multiple apps and platforms. You share the links with your friends, family, and others you know; if they download the app or join the platform using your referral code, you receive a commission. It can also work for referrals on products and services. You can use your social media accounts to share such referral codes and access a big network of people.

  • Potential Income: ₹5,000 to ₹30,000+ per month
  • Best Platforms: Zupee, Paytm, Amazon, Uber

Refer Zupee for ludo downloading to your friends and earn rewards on every download!

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3. Review Products Online

You may have seen videos, images, or articles of people using certain products and sharing their reviews on social media. You can do it too if you are looking for how to earn money from home. The trick is to pick products that you generally use or that are relevant for your followers. Focus on building a solid platform, i.e., a social media account with a good following. Learn about the products you are reviewing to resolve any query your followers may have. Here, you can ensure earnings by opting for affiliate deals, brand sponsorships, and donations from the viewers.

  • Potential Income: ₹15,000 to ₹50,000+ per month
  • Best Platforms: YouTube, Instagram, Blogs

4. Become a Content Creator

As social media takes centre stage, content creators have gained much of the spotlight. So, how to earn money from Instagram or other social media platforms? You can start simply by opening an account on a social media platform. Next, select a niche and start producing regular content. Once your content starts getting recognition and views, you will see many earring opportunities. You can earn from views, sponsorships, brand partnerships, collaborations, ads, donations from viewers and so on.

  • Potential Income: ₹30,000 to ₹1,00,000+ per month
  • Best Platforms: Instagram, YouTube, Facebook

5. Join as an Affiliate Partner

Affiliate marketing is now a new avenue for learning how to earn money in social media. Affiliate partners are affiliate marketers who help drive traffic or sales to their respective brands or businesses and earn from the same. The concept will involve you promoting the products or services of a brand or business. When someone purchases the referral links you provide, you will earn a commission. 

  • Potential Income: ₹10,000 to ₹50,000+ per month
  • Best Platforms: Instagram, YouTube, Blogs

6. Engage in Social Media Marketing

Many brands and businesses hire professional social media marketers. The job of a social media marketer is to help create and maintain a strong online presence and a loyal following. This involves regular posting, keeping the brand relevant, engaging with the followers, analysing the followers’ reactions and feedback, and making proper strategies to grow the social media following of the brand. You can become a social media marketer if you possess marketing skills and want to know how to get paid on social media.

  • Potential Income: ₹30,000 to ₹80,000+ per month
  • Best Platforms: Facebook, Instagram, LinkedIn

7. Sell Your Own Merchandise

On the list of ideas on how to make money using social media, this is among the most popular ones. From clothes to accessories to utensils, many products are now sold on social media besides the e-commerce platforms. Many are successfully running online merchandise stores on social media. The different social media platforms make it easy and convenient to reach the target audience. The potential buyers can engage, ask any questions they might have, and get answers quickly, which makes shopping quicker and more satisfying.

  • Potential Income: ₹20,000 to ₹1,00,000+ per month
  • Best Platforms: Instagram Shop, Facebook Shop, and Shopify

8. Paid Partnerships with Brands

Paid partnerships are quite trending; you can spot them even when you are scrolling down your feed. Mostly, social media content creators use them as a means of earning. Basically, you will collaborate with a brand for sponsored posts. They will provide you with certain products and tell you their requirements. Then you will have to come up with interesting ideas to promote the same. In return, you get paid, which answers how to earn money through social media. It works best if you have a significant following on any of your social media accounts.

  • Potential Income: ₹20,000 to ₹1,00,000+ per month
  • Best Platforms: Instagram, YouTube, Facebook

9. Create a Podcast

Podcasts are one of the most trending sources of entertainment nowadays. Podcasters can sit and talk about a wide variety of things. That is your cue to understand that you can work on topics that interest you. As you produce engaging content, your following and recognition will increase. You can then monetise your podcast and earn through sponsorships, donations from your listeners, and subscriptions for premium content.

  • Potential Income: ₹10,000 to ₹50,000+ per month
  • Best Platforms: Spotify, Apple Podcasts, Patreon

10. Create User-Generated Content

Remember brand collaborations? It is a bit similar to that as you make content for the brand, but you are not the one publishing the content here. Brands can ask you to create content, like videos and photos, and they will post them on their social media account. How to make money through social media with this kind of collaboration? You charge a fee for making each content or can also sign a contract. 

  • Potential Income: ₹10,000 – ₹40,000+ per month
  • Best Platforms: Instagram, YouTube, Facebook

11.  Monetise Your Online Channels

For those thinking about how to make money on YouTube, Instagram, or such platforms, you need to monetise your channel. The first step is creating an account, and the second step is posting regularly. It is crucial to remember that each platform can have its unique terms and conditions for turning a basic account or channel into a monetised one. For example, you will find different answers when you search for how to get money from Google, YouTube, and other platforms.

Get familiar with the terms and conditions of the particular platforms you are on and try meeting them. Memberships, premium subscriptions, ads, and many other ways are available to ensure earning.

  • Potential Income: ₹20,000 to ₹1,00,000+ per month
  • Best Platforms: YouTube, Facebook, Instagram

12. Provide Exclusive Memberships

Exclusive memberships give viewers, listeners, and audiences access to more or better content, live sessions, and many other perks that regular members do not have. You can also offer an exclusive membership for your accounts and channels. People will pay for the fees and subscriptions if the perks attract them. So, make sure to brainstorm unique ideas and offer valuable content.

  • Potential Income: ₹10,000 to ₹50,000+ per month
  • Best Platforms: YouTube Memberships

13. Launch Your Small Business

Social media has been a blessing for small businesses in the last few years. Whether you are running a small bakery from your kitchen, designing clothes, or making home decor items, you can harness the power of social media to promote the products and services and increase your sales. 

  • Potential Income: ₹20,000 to ₹1,00,000+ per month
  • Best Platforms: Instagram, Facebook, Pinterest

14. Sell Online Courses or eBooks

The convenience digital learning offers justifies the huge popularity the concept has gained. Creating online courses or eBooks on the topics you are knowledgeable about and selling them on social media can generate passive income. The added benefits are that you get to share your knowledge, and others get to learn from it.

  • Potential Income: ₹20,000 to ₹1,00,000+ per month
  • Best Platforms: Teachable, Udemy, Gumroad

15. Offer Coaching or Mentorship

Instead of taking online courses, you can go online and mentor and coach. It can be academic, fitness, or other aspects people are willing to learn. You can offer one-on-one sessions or organise group webinars. 

  • Potential Income: ₹30,000 to ₹80,000+ per month
  • Best Platforms: Instagram, LinkedIn, Zoom

Tips to Get Paid on Social Media

As you get familiar with how to make money on social media, regardless of which idea and platform you choose to explore, the following tips will prove to be of assistance.

1. Identify Your Niche

From food to travel, from fitness to art, from finance to gaming, there are endless niches that you can pick from when thinking how to make money via social media. The best idea here is to pick something you like to do or something that you possess great knowledge about. 

2. Create Engaging Content

Sometimes, engaging an audience with a fun topic can be difficult while sometimes, the audience can be hooked even with a somewhat boring topic. You must focus on engaging content, be it a video, picture, write-up, or anything else, should be. This is where you can become unique and even surpass your competitors.

3. Post regularly

When it comes to understanding how to earn from social media, know that staying relevant is essential, and when it comes to staying relevant, regular posts are mandatory. Draft a content strategy, create content in advance if needed, and plan beforehand to ensure posts keep coming regularly. Take advantage of scheduling if you lack time.

4. Utilise Relevant Hashtags

Hashtags can be great tools when you use them properly. The idea of a hashtag is to connect respective content to the target audience and vice versa. If you are into gaming and stream live, you can use hashtags related to gaming and the particular game you play to attract the exact viewers who are interested in such games.

5. Interact with your Audience

Remember that the purpose that led to the creation of social media was to connect people. So, do not forget the basics and interact with your audience as much as you can as you explore your chosen ways from our list of how to earn money online ideas. It can be through the comment section, doing lives, and other means.

FAQs About How to Make Money via Social Media

How can I make money on social media?

The first step is to open an account on a social media platform. Think of the niche you want to pursue. For instance, if you want to make long videos, you can choose YouTube. On the other hand, if you want to launch your own business, Facebook and Instagram can be better options. Once the details are decided, continue to be consistent and ensure the best possible quality for the content, product or service you are providing.

Which social media is best for earning money?

The answer depends on the type of idea you have. Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest are some of the best money earning apps.

How many followers do you need to get paid on social media?

Social media content creators and influencers can start getting paid with followers between 1,000 to 10,000. Terms can vary based on the platform. The higher the followers the higher the earning.

How much money can I make on social media?

The earnings will depend on the performance of your social media account. Your followers, engagement, the niche you have selected, and the platform you are on are deciding factors.

Disclaimer- The methods mentioned in this article are not guaranteed to generate the specified amount, and results may vary. Your earnings will depend on various factors, including your effort, skill, and other circumstances.