Zupee adds Kapil Sharma as brand ambassador, announces new campaign ‘India Ka Apna Game’

• Kapil Sharma kicks off his collaboration with online gaming platform Zupee, promoting Ludo as the quintessential ‘India Ka Apna Game’ in his signature entertaining avatar. The campaign aspires to celebrate Ludo, as the nation’s favorite game.

• This new campaign will be amplified via a 360-degree approach including a television commercial alongside digital, radio, outdoor and social activations.

Gurugram, 30th June 2023: Zupee, one of India’s leading online skill-based gaming platforms, today announced popular entertainer Kapil Sharma, as its new brand ambassador. By joining forces with Kapil Sharma, Zupee seeks to expand its presence in the rapidly expanding realm of skill-based online gaming and cementing its leadership position in Ludo, while also offering a wide array of engaging casual and board games.  

Zupee announced its latest campaign, ‘India Ka Apna Game’ which celebrates the deep bond and nationwide popularity of Ludo, honoring its strong connection among the masses, while further extending the platform’s outreach. With this partnership, Zupee further adds to its esteemed celebrity associations which also include stars like Salman Khan.

The campaign’s objective is to evoke a deep-rooted affection for Zupee’s flagship product, Ludo. This initiative goes beyond just fostering a spirit of enjoyment and thrill, it also aims to democratise Ludo, making it accessible and inclusive across various social backgrounds and diverse audiences.  

Dilsher Singh Malhi, the CEO and Founder of Zupee expressed his excitement about the partnership, stating, “Kapil Sharma, one of India’s most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapill truly personifies our quest to deliver joyful and meaningful entertainment. With the ‘India Ka Apna Game’ campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honoring the affection it holds in the hearts of the nation.”

Kapil Sharma, the acclaimed and adored actor, says, “I am delighted to be a part of Zupee, a brand that shares my passion for gaming. Their innovative approach and commitment to meaningful entertainment make them stand apart in the online gaming industry. Ludo, their flagship product,  has won the hearts of millions with its engaging gameplay. I am excited to join in spreading the love for Ludo, and be a part of this incredible partnership”

In addition to the presence of Kapil Sharma, the campaign also includes esteemed sports personalities including former Indian cricketer Harbhajan Singh, former Indian professional hockey player Sardar Singh, Indian freestyle wrestler Yogeshwar Dutt and Indian Kabaddi player Pawan Sehrawat engaging in a playful discussion about which game truly represents ‘India Ka Apna Game’. 

Rajdeepak Das, CEO & Chief Creative Officer of Leo Burnett South Asia, says “Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a lighthearted approach to celebrate the country’s love for Zupee’s Ludo as ‘India Ka Apna Game’ in a fun and quirky way.”

This association is structured by ‘PAB – People As Brand’, conceptualized by Leo Burnett and produced by  Prodigious.

About Zupee – Zupee is one of the fastest growing Indian online skill-based gaming platforms & dominates the casual and boardgame segment in the real money gaming (RMG) industry. Zupee offers ‘games of skill’, in which a player’s skill, knowledge, attention, experience and capabilities are crucial to success. Zupee’s product portfolio of skill based casual & board games is redefining the online real money gaming ecosystem by providing meaningful entertainment & bringing moments of joy. Zupee seeks to offer a learning driven gaming ecosystem in the country. Zupee was founded by IIT Kanpur graduates, Dilsher Singh Malhi and Siddhant Saurabh in 2018 and is backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India & Orios Venture Partners.